Execution.2

Winemaking 2.1

• Winery: We address all facets of production from harvest to fermentation, cellaring, blending, and bottling.

Distribution/Sales 2.2

• Distribution Relationships: A successful relationship with your distributor will lead to better sales. We focus on how to best manage those relationships in an ongoing manner.

• Understanding Your Markets: A lack of understanding about a market can lead to unrealistic expectations and also hinder distribution relationships.

• Relationship Based Sales: Your best sales will spring from relationship building. Great distributors are invaluable, but wineries need to establish their own networks in the marketplace. We create strategies to keep sales strong when a distributor might be distracted by other brands.

Branding 2.3

• The Total Package: Packaging can give you a much needed edge in today's hyper-competitive and over-crowded markets. Is your image effectively reflected in your design? Or does it need revision?

• Re-imaging: We can help refine a winery's image to better align it with long term goals and objectives.

• Collateral Material/Writing and Editing: With literally thousands of newspaper and magazine articles, plus four books to his credit, Morgan can help create - both on and off line - an easy-reading flow of information to enhance your website, press releases, pamphlets, and other promotional material.

Media and Promotion 2.4

• Media Strategies and Relations: Who are the pundits? And how can you reach them with your message? We can tell you how.

• Promotional Strategies: Finding the right hook and highlighting what makes you special are key concepts for any promotional strategy. Using a journalist's perspective, we take a long, hard look at you and your winery. Then we analyze your points of differentiation, strengths and weaknesses prior to developing a promotional and marketing plan.

• In-house Media Coaching: Already have a PR department? We can take them to the next level of effectiveness. We can also do the same for any winery owner or employee.

• Web Design: A good site will generate revenue from ecommerce, serve as an educational tool, and reflect a winery's personality. We can design, construct, and implement.