Planning.1

Winery Start-Up 1.1

• New Wineries: Key planning for project development, selection of architects and engineers, design and project collaboration through completion.

• Use Permitting: We oversee or advise on issues facilitating an efficient permitting process.

Operations 1.2

• Production Efficiencies: Evaluation of production methods to increase wine quality and improve bottom line performance. We help define parameters to minimize surprises.

Quality is not a goal, it's a starting point.

Winemaking 1.3

• Wine Growing: Analysis of grape sources to ensure vineyard potential is fully realized.

• Protocols: Review production protocols to determine they are consistent with quality expectations and goals.

• Sensory Analysis: How your wines measure up from an outsider's perspective. As former West Coast Editor of the Wine Spectator, Morgan can offer a unique insight into the realm of ratings and other aspects of the journalistic world.

Strategic Planning 1.4

• Business Plans: Starting with a summary of existing plans or operations, we can develop a new business model that is consistent with winery goals and philosophy.

• Budgets and Timelines: 2 through 10 year sales and operation modeling. Mapping out production and case sales through various distribution channels with corresponding budget analysis.

• PR and Media Relations: Promotional strategies that not only reflect a winery's identity, but are also aimed to suit targeted media.

• Brand Positioning: Achieving the right market niche.

• Marketing Calendar: Marketing campaigns, national consumer and trade events. Winery event strategies and planning, on- and off-site.